AI is quickly becoming an essential tool for Gen Z travellers, with 45% either already using it or planning to use it this year to help organise their holidays.

According to a survey by Multitrip.com, AI is now a key influence for trip inspiration and destination selection, especially for younger generations looking to personalise their travel experiences.

Among Gen Z respondents, a quarter have already used AI to choose where to go-an increase from 20% last year-while interest among Millennials and Gen X is also growing.

Millennials' use rose to 22%, and Gen X saw a notable jump from 4% to 10%. Baby Boomers, however, remain largely unconvinced, with only 3% reporting past use and 84% saying they have no plans to try it.

Social media continues to play a major role in travel decisions, especially for younger people, while TV and film remain popular sources of inspiration across all generations.

AI is not only helping travellers choose where to go, but also shaping itineraries, with nearly one in four Gen Z users already relying on it to structure their trips.

As AI technology becomes more user-friendly and accessible, its role in trip planning is expected to grow. However, experts still recommend traditional travel essentials, including insurance.

Multitrip.com's Christian Bennett reminds travellers that no matter how a trip is planned, protection from unexpected events remains crucial.

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