Disney+ and Hulu have announced a suite of benefits for subscribers, with the launch of "always-on" Perks programs. Disney+ subscribers immediately have access to things like discounts, free trials, and sweepstakes, while Hulu plans to roll out its own rotating offers in a few days. The goal? To reward loyal users -- and to give both services an edge over the competition. 

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While streaming services have offered promotions and benefits in the past -- like Amazon Prime and Prime Video subscribers gaining access to Prime Day deals -- this is one of the first continuously updated, multi-brand loyalty programs for streaming subscribers. 

It'll be fascinating to see if other services feel pressured to match.

Who is eligible for the perks?

Enrollment is automatic for active subscribers. 

Any Disney+ subscriber -- whether on a standalone plan or part of a Disney Bundle -- can get access to Disney+ perks. Hulu Perks are available to Hulu subscribers and those on the Disney+? and Hulu bundle. Disney pointed subscribers to disneyplus.com/perks to learn more about what's on offer and how to enter to win, and it said Hulu subscribers should check @hulu on social.

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The Perks program is initially launching in the US, but Disney said it'll expand via international rollouts later this year. Some of the perks include sweepstakes entries -- Disney said these are open to all US residents aged 18 and over, with no purchase required.

What perks are available on Disney+?

At launch, Disney+'s perks include:

• Sweepstakes: You can win tickets to the Freakier Friday world premiere in mid- to late July and a 4-night Disney Destiny cruise departing Fort Lauderdale in November 2025.
• Free trials: You get a six-month DoorDash DashPass membership (new members), three-month Clear+ trial, and two-month Super Duolingo trial.
• Shopping discounts: Score 20% off at adidas.com and in the adidas app, as well as 15% off at Funko.com and Loungefly.com.
• Theme park deals: Disney is offering resort rates starting at$99 per night at its All-Star Sports Resort (two-night minimum).
• Digital bonuses: There are free in-game emojis for Disney Emoji Blitz, a Star Wars TIE Fighter token in Monopoly Go!, and early access to Disney Pinnacle by Dapper Labs (including a$10 credit claimable through June 26). 

What perks are available on Hulu?

Hulu said its perks will come in the form of weekly drops all summer long. You can expect:

• Sweepstakes: Win tickets to Lollapalooza, Jimmy Kimmel Live!, and San Diego Comic-Con.
• Giveaways: Win items from and inspired by Hulu originals like The Handmaid's Tale and Only Murders in the Building.
• Deals:While vague, Hule said you can expect "exclusive perks" from partners like Microsoft, Pure Green, and LG.

When are the perks launching?

Disney+'s perks went live on May 29 in the US. Hulu's will launch June 2, 2025.

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Both Disney+ and Hulu describe these programs as "always-on," with new offers and sweepstakes added regularly. Subscribers can expect new deals, events, and sweepstakes, and digital bonuses to be rolled out throughout the year.

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